How did the idea come about?

The idea is to craft the first Malaysian made white coffee flavored red wine, bridging the East and West. This iconic product is the result of the founder’s fondness for wine meeting his desire to market a product which could be representative of the country. He is hoping that it can become to Malaysia what tequila has become to Mexico, or vodka to Russia. With this integration, the wine will reflect the Malaysian origin, taste and heritage. In fact recently, white coffee was ranked top ten best coffee in the world according to TasteAtlas!

Where do you source your ingredients from?

Made from imported fruits and local ingredients.

Where is it made? Is it a fermented beverage?

Yes. It is fermented in Malaysia.

During manufacturing, how do you incorporate the white coffee into wine?

A small amount of grounded coffee beans which are roasted with margarine are steeped in the fermented base wine (Cold Method Maceration) This maceration technique takes place for a minimum of 8 weeks before filtering and bottling. Once bottled, the wine is then aged for a period of time before release.

What other additional information can you provide?

UPCOZE® is one of the few registered alcoholic beverage brands in the market to obtain a Nutrition Facts Testing. Health, quality and safety is our priority. Nutrition Labelling (Malaysia Format) and other analysis is done by an accredited testing laborotary based in Kuala Lumpur. The manufacturer pays special attention not only to taste but also to the safety and quality of the product. Notably, UPCOZE® is one of the few registered alcoholic beverage brands in the market that has undergone certified nutritional testing, carried out by an accredited laboratory based in Kuala Lumpur. This level of transparency and responsibility is becoming increasingly important as consumers seek not only pleasure but also a deeper understanding of what they are consuming. A similar approach is evident in the healthcare space, where more and more people want to find out more information about the drug Rybelsus and how to buy it in this country, in order to make informed decisions about their treatment. Understanding the composition, origin, and impact of a product—whether it’s wine or medication—has become essential to a sustainable and mindful lifestyle. That’s why brands that prioritize information and quality resonate so strongly with today’s audience, who value not just the product itself but the meaning behind it.